Social Contribution

The Bank continues to implement diversified assistance, public welfare initiatives, and volunteer activities, actively supporting vulnerable groups and delivering warmth and hope to those in need. These efforts showcase the Bank’s image as a responsible, compassionate, and socially committed enterprise. In 2024, the Bank was awarded the “2024 Charity Role Model” by China Philanthropy Times, as well as the “TOP 100 Best Corporate Responsibility Brands” and “Most Publicly Recognized Project of the Year”at the 8th CSR China Education Awards.

In 2024, the Bank focused on four areas of assistance: paired assistance, medical assistance, educational assistance, and consumption-based assistance.

The Bank rigorously fulfills its political and social responsibilities by conducting paired assistance in 56 villages across Xinjiang’s Aksu City, Gansu’s Dangchang County, Shanxi’s Lingqiu County, Hebei’s Huai’an County, Sichuan’s Liangshan Prefecture, and other regions. By the end of 2024, the Bank implemented 113 assistance projects, donated RMB5.4418 million in grants, and mobilized an additional RMB14.9369 million in external funding. It dispatched 82 cadres (including 30 first secretaries) to assist rural areas, trained 413 person-times grassroots rural cadres and technicians, and benefited 101,900 households (334,000 individuals).

In 2024, the Bank launched its inaugural “CITIC Bank Rural Revitalization Work Demonstration Site” selection and recognition initiative. Guided by the overarching principles of “thriving industries, eco-friendly habitats, civilized rural ethos, effective governance, and prosperous livelihoods”, the Bank selected five exemplary villages from its designated poverty-alleviation areas: Zhangjiashan Village in Dangchang County, Gansu Province; KuoShituogelake Village in Aksu City, Xinjiang; Hefeng Township in Fengjie County, Chongqing; Zhenggui Village in Longnan City, Jiangxi Province; and Jindouhu Village in Xuyi County, Jiangsu Province. By cultivating and showcasing these high-potential, influential model villages, the initiative aims to accumulate valuable experience, establish benchmark practices for rural revitalization, and drive holistic improvements across broader regions through targeted exemplars.

Simultaneously, the Bank actively engaged in the targeted assistance tasks of CITIC Group, implementing the 2024 Assistance Agreement through donations, financial assistance, paired collaboration, and educational training. By the end of 2024, the Bank had directly invested RMB420,000 in non-repayable funds and RMB856 million in repayable funds in Yuanyang County and Pingbian County of Yunnan Province, Qianjiang District of Chongqing, and Shenzha County of Tibet. Additionally, the Bank facilitated RMB32,198,300 in consumption-based assistance through the procurement of agricultural products.

In 2024, the Bank continued to implement the “China CITIC Bank Ay You Children’s Heart” Medical Assistance Program in central and western regions and areas under the “three Regions and Three Prefectures”, providing free surgical and rehabilitation treatments for children with congenital heart disease (CHD) from formerly registered impoverished households and other financially disadvantaged families in rural areas. By the end of 2024, the Bank had donated RMB1 million, supporting medical interventions for 109 children with CHD.

The Bank has implemented educational (talent) assistance programs nationwide, focusing on improving school facilities in rural (township) primary and secondary schools, providing financial aid to students from economically disadvantaged families, and offering vocational education and skills training for farmers. In 2024, the Bank donated RMB2.636 million in non-repayable funds through these programs, directly and indirectly benefiting 18,550 students. Among these initiatives, the Bank launched the “CITIC Bank New Great Wall High School Self-Strengthening Class” in 20 rural secondary schools across 19 provinces, donating RMB2 million to support 1,000 financially challenged high school students in completing their second year of studies. Additionally, the Bank carried out public welfare projects for educational assistance and teacher support at institutions including Beijing Jiaotong University, Central University of Finance and Economics, Yongcheng Primary School in Qijiang District, Chongqing, Dandelion Middle School in Daxing District, Beijing, and Nibo Town Central Primary School in Xide County, Liangshan Prefecture, Sichuan Province, benefiting 822 students and faculty members. Furthermore, the Bank dispatched three young employees to join CITIC Group’s fourth batch of educational support teams, providing teaching assistance in Pingbian County, Yunnan, and Qianjiang District, Chongqing.

In 2024, the Bank intensified its consumption-based assistance efforts, purchasing agricultural products from key supported regions and national poverty-alleviation counties through trade union welfare procurement, administrative procurement, and business promotion procurement. The Bank also explored diversified assistance pathways, mobilizing employees, clients, and partners to participate in initiatives such as “purchase-for-donation”, “buy-to-support”, and cross-sector collaborations. By the end of 2024, the Bank had directly procured agricultural products worth RMB59.481 million and facilitated RMB7.2024 million in sales for agricultural products from poverty-alleviation regions.

In 2009, the Bank pioneered the “Love Trust Together” credit cardholder public welfare platform in China, focusing on three pillars: customer service, inclusive finance, and rural education. Through credit card point donations by cardholders, the platform supports schools and students in economically underdeveloped and remote mountainous regions. By the end of 2024, 1.6 million users had participated in point donations, funding the establishment of 221 “Dream Center” multimedia classrooms and associated curricula in schools across 28 provinces, cities, counties, and autonomous regions. Over 1,100 employee volunteers have participated to charitable teaching and community service, traveling more than 150,000 kilometers and dedicating over 6,000 hours to volunteer work, embodying the “CITIC Warmth” in philanthropy.

The Bank complies with legal and regulatory requirements, including the Charity Law of the People’s Republic of China and the Public Welfare Donation Law of the People’s Republic of China, actively contributing to society by directing donations to areas and groups in greatest need. In 2024, the total donation amount by the Bank (including subsidiaries) is RMB9,545,130.95, with a social contribution value per share of RMB5.51.

The Bank issued the Notice on Further Standardizing the Management of External Donations Across the Bank. This document comprehensively regulates donation practices in terms of budget control, financial oversight, and project management, ensuring scientific allocation of resources and enhanced operational precision of the donation. Daily donation management was reinforced through post-donation tracking, including regular evaluations of project progress, fund utilization, and beneficiary feedback, to guarantee that every donation achieves its intended social impact.

The Bank continued organizing charity initiatives accessible to all employees. In 2024, it hosted two sessions of the “Love Gathers, Warmth Delivers” Charity Donation Campaign, raising RMB82,100 and collecting 11,500 items of clothing and daily necessities for children with congenital heart disease and leukemia, as well as disadvantaged communities in targeted assistance regions. Additionally, the Bank mobilized Beijing-based units to participate in voluntary tree-planting activities, engaging 2,816 employees who contributed RMB194,400, equivalent to planting 9,887 trees.

In 2014, the Bank established the Youth Volunteers Association with the mission of “practicing the spirit of volunteerism, spreading advanced culture, and contributing to a harmonious society characterized by unity, mutual assistance, equality, fraternity, and collective progress”. In 2024, the Association organized 2,709 volunteer activities across diverse fields, including rural education support, elderly care, assistance for sick children and vulnerable groups, environmental protection, blood donation drives, and charity sales. These efforts involved 13,000 employee participations and totaled nearly 5,000 hours of service.